Putting together a national roadshow means that precision planning around timing and delivery is essential. Domestos wanted a nationwide product launch to get maximum exposure for their new product. It was decided that special ‘performances’ would be staged. This meant we were tasked with putting on a production that entertained consumers and highlighted the product in a fun way with a bit of pizazz to capture attention and leave the audience with a ‘feel good’ element about the brand.
At each venue (3 in total) we erected up the stage and lighting that complimented the set and performers. The average audience consisted of 400 people per performance. Having executed careful and detailed planning both internally and with client, challenges were averted and the show ran smoothly giving client the perfect showcase for the product ‘reveal’.